We are at a challenging moment in human history - facing one of the worst pandemics in decades, and living in an era of social distancing and quarantines. Until now, we've focused on providing content, education, and support to help people who are at home to stay active and healthy. It was through a conversation internally that we realized we could do more.
In this crisis, the people who are fighting the hardest are our first responders. Emergency room personnel, physicians, and nurses are working around the clock to treat patients and to mitigate the toll this crisis will take on our country. When we launched Lasso, some of our first customers were nurses and physicians who spend a lot of their lives on their feet, and rely on our compression socks to help reduce pain, inflammation, and more. We realized that we now have an opportunity to give back to the people who helped us start our business.
For the next two weeks, for every order on our website, we will be sending a pair of socks to a nurse or physician who is treating patients suffering from COVID-19. Our goal is to help reduce pain and and put a smile on the face of these heroes in our society who work overtime to help us heal.
Every superhero doesn't wear a cape, but they all wear socks.
If you are a nurse or physician, feel free to reach out to us to get your medical facility involved. As of now, we have already begun sending socks to medical facilities across the country.
We are humbled for the opportunity to play our role in this crisis, and we are grateful to be a part of a new wave of brands who strive to make the world a better place.