Lasso and CLMBR Announce Strategic Partnership
Brands to collaborate on retail crossover and synergistic promotional efforts.
Los Angeles, Calif. (Nov. 15, 2021) – Lasso and CLMBR today announced that the brands have teamed up to make Lasso CLMBR’s “movement improvement” partner, complete with category exclusivity on support and compression socks. CLMBR x Lasso co-branded products will be sold directly on the CLMBR website, as well as the mobile app. Lasso will also unveil an interactive retail display experience in the CLMBR Denver, Colorado flagship location with plans to expand with CLMBR nationwide. Together, the brands also plan to introduce additional co-branded products that will reflect the sensibilities of both companies. CLMBR will be including Lasso in future photo shoots, featuring the brand in their marketing efforts.
CLMBR and Lasso both share a passion to improve human movement and the overall human condition. Both companies have reinvented their respective categories of performance enhancement products by fundamentally evolving the pure functionality of human to product integration. CLMBR and Lasso are dedicated to helping raise awareness of the benefits to stay moving and promote new and better ways for individuals to workout.
“We’re excited to have the opportunity to work with a growing brand like CLMBR, which aligns with us from a brand ethos and community standpoint,” said Partha Unnava, Founder and CEO of Lasso. “Their physical footprint lets us reach consumers in person to give them a personal experience with our brand with the opportunity for exciting collaborations in product and media between our brands.”
“Lasso’s reputation in the fitness world makes them an ideal partner for us, giving our customers yet another way to take their workouts up another notch,” added Avrum Elmakis, CEO & Founder of CLMBR. “Not only that, but the partnership adds value to our overall marketing efforts and adds yet another element to our physical retail locations.”
Lasso is a movement company, led by the mission to improve human movement in performance, prevention and recovery for everyone on a daily basis. Lasso designs and manufactures proprietary patented support and compression apparel that provide joint stability and circulation improvement to advance how the body moves – great for activities like serving and dancing that require balance and quick movements. For more information on Lasso visit www.lassogear.com. For more information on CLMBR, visit www.clmbr.com.
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ABOUT LASSO
Founded in 2018, Lasso is a movement company, led by the mission to improve human movement in performance, prevention and recovery for everyone on a daily basis. Lasso designs and manufactures proprietary patented support and compression apparel that provide joint stability and circulation improvement to advance how the body moves. These products are used by athletes, fitness enthusiasts, trade professionals, recovering injured, and professional athletes - for training, performance, and rehabilitation. Lasso helps the modern athlete stay moving on any adventure they seek. Learn more at www.lassogear.com.
ABOUT CLMBR
CLMBR is an ergonomic and innovative climbing machine. It’s the first vertical climber to feature a large-format touch display with on-demand, instructor-led classes. ‘CLMBR’s patent-pending design has a high-quality build, a low level of required maintenance, and is easy to move – making it perfect for commercial or at-home use. The machine is beautiful with an open structural design that leaves the user’s views unobstructed, supporting a natural athletic posture. It also offers the latest user interface technology and state-of-the-art companion app that provides on-demand climbing classes and displays key metrics to maximize the user’s experience, including climbed vertical feet and the workout targets they have reached. The integrated premium audio on CLMBR Connected can fill any space, making it feel just like an in-studio climbing class. Unlike traditional climbing machines, CLMBR reaches for new heights and is ideal for any modern user. With zero impact, the machine is safe for most ages and levels of ability. To order and learn more, please visit www.clmbr.com
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