MOVE WITH CONFIDENCE

Socks + Science

Our patented SmartSupport™ compression technology improves the way you move. All day, everyday.

 

Built-In Ankle Support

Lasso’s SmartSupport™ technology helps to stabilize your ankle and provide arch support. Our patented HyperCompression™ compression technology works by mimicking medical and kinesio taping patterns.

Lasso’s provide cutting-edge joint support, helping to reduce ankle rolling without limiting ankle mobility.

Advanced Foot and Arch Support

Our patented TrueCompression™ technology provides instant support and pain relief to your arch, helping to reduce lactic acid build up and aids muscle recovery.

The StrikePadding™ technology in our socks helps alleviate foot soreness, improve proprioception, and creates a softer movement experience in your shoe.

 

Built-In Ankle Support

Lasso’s SmartSupport™ technology helps to stabilize your ankle and provide arch support. Our patented HyperCompression™ compression technology works by mimicking medical and kinesio taping patterns.

Lasso’s provide cutting-edge joint support, helping to reduce ankle rolling without limiting ankle mobility.

Advanced Foot and Arch Support

Our patented TrueCompression™ technology provides instant support and pain relief to your arch, helping to reduce lactic acid build up and aids muscle recovery.

The StrikePadding™ technology in our socks helps alleviate foot soreness, improve proprioception, and creates a softer movement experience in your shoe.

HOW WE INNOVATE

When we develop products, we not only work with the top physical therapists and physicians in the world, but our efforts are led by our internal team of biomedical engineers. Our approach to innovation and product development is a 3 step process.

1. What's the problem?

We identify problems in healthcare and movement that exist for every day people. We try to focus on solving the big problems that can have impact on the most people.

2. What exists already?

We look at current solutions to the problems we identify, and we look at how others have tried to solve this problem. We look for gaps in these solutions, but we especially focus on how everyday people interact with these products. We focus on finding ways to make the product experience more seamless, elegant, and better.

3. Design and test.

We start designing with a focus on functionality, followed by form. It's very important to us to create the most elegant products in the industry, so we focus on finding ways we can make the user experience easier while providing new or unique value that isn't currently offered in the market.

LASSO TECHNOLOGY

When we created Lasso's joint stabilization technology, we went through the exact innovation process above.

1. What's the problem?

The problem we identified was that when you are stabilizing a joint, medical tape has been shown to wear off quickly (studies show that within 30 minutes, ankle tape is completely ineffective), and bracing can be great for rehab but doesn't allow enough freedom of movement to the joint to really be a useful preventative measure.

Plus, bracing looks bad and makes people feel like they are injured. We think healthcare should be a comfortable and empowering experience.

2. What exists already?

We just talked about the existing solutions from a joint support standpoint, and additionally, we saw that in the compression space, there was a huge lack of knowledge of how compression worked.

Most of the companies and products we looked at weren't thinking in depth about their products, they were just selling something that kind of worked.


This led us to really dig into the principles behind compression and to find ways it could stabilize a joint.

3. Design and test.

We went through several iterations of the Lasso Compression Sock, our first product that uses our proprietary compression technology. We tested until we saw a meaningful difference in the amount of support it provided vs traditional socks.

Additionally, we focused on user reactions. We weren't satisfied until people wouldn't take the socks off because they provided such meaningful benefit, but also because they were that comfortable. We started to see users writing us talking about how they felt more confident when they wore our socks, and that's really when we realized we had something ready to launch.

See how Lasso stacks up to the rest of the competition

 

Improves Proprioception

Built-In Ankle Support

Allows Full Mobility

Lasso Compression Socks
Athletic Socks (Sportswear Brands)
Ankle Tape & Ankle Braces