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  Performance   Announcement
Lasso Announces Investment & Advisory Agreement with Poker Star Phil Hellmuth
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The brand aims to expand their consumer reach with Hellmuth’s sports and media connections   ATLANTA – April 23, 2019 – Lasso, the first company to utilize biomedical engineering in the design of sportswear, announces their newest investor and advisor,...
  Performance   Announcement
Lasso Announces Endorsement Agreements with WNBA Player Angel McCoughtry and Streetball Legend Bone Collector
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Lasso, the first company to utilize biomedical engineering in the design of sportswear, announces their endorsement agreements with WNBA player Angel McCoughtry and Instagram persona, basketball streetball legend Bone Collector. Lasso’s Head of Athlete Relations is recent NFL Hall of Fame inductee, Champ Bailey, who was instrumental in bringing these athletes on board.
  Performance   Video
"Waiting for the Knock" - Champ Bailey
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This weekend was one of the those times for me. I'm grateful to say that I received the ultimate individual honor when I was elected to the Pro Football Hall of Fame as part of a legendary class. You've seen "The Knock", but today I wanted to share with you "The Wait."
  Performance   Company Update
NFL Legend Champ Bailey Joins Lasso as Head of Athlete Relations and Board Member
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Champ Bailey, NFL Legend and future Hall of Fame inductee, has joined Lasso (and its parent company BWHealth) as an investor, board member, and Head of Athlete Relations. In his new role, Champ will grow engagement with current and retired...