Lasso Partners with Streetball Legend Larry “Bone Collector” Williams on Exclusive Line of Merchandise
Los Angeles, Calif. (Nov. 18, 2021) – Lasso is excited to announce that they have partnered with legendary street ball icon Larry “Bone Collector” Williams on an exclusive line of gear that will be available ahead of the holiday season. The Bone Collector x Lasso 2021 Holiday Bone Collection includes a variety t-shirts, crew sweatshirts, signature socks, bucket hats, and ball caps, all of which will be emblazoned with the signature artwork of Bone Collector.
Larry “Bone Collector” Williams is recognized as one of the most iconic street ball basketball players of all time, earning his nickname for his ability to “break players’ ankles”. His accolades include winning the Entertainers Basketball Classic (EBC – Rucker Park) MVP five years in a row, as well as being named one of the best street ball players of all time by Complex and the Street ball Basketball Association. He has been featured numerous times on Sports Center, ESPN, USA Today, CNN, and Fox, amongst others, making a name for himself with his incredible ball handling abilities and signature moments such as dropping boxing superstar Floyd Mayweather Jr. Additionally he runs his own basketball clinics and consults with NBA and collegiate players eager to learn from one of the best.
“We’re thrilled to be launching a full apparel collection with Larry, who brings a passionate fan base and a unique design aesthetic that we know both of our believers will love,” said Partha Unnava, founder and CEO of Lasso. “The Bone Collector holiday collection merges retro street fashion with our modern movement technology to create an assortment of gear perfect for the street-baller, basketball fan, and the style conscious alike this holiday season."
“I’m really proud of the line that we’ve put together, and a huge fan of the compression technology Lasso is known for – it gives me another edge on the court,” added Larry “Bone Collector” Williams. “The opportunity to step into the fashion world was a dream come true, and I know my fans will love what we’ve come up with.”
Lasso is a movement company, led by the mission to improve human movement in performance, prevention and recovery for everyone on a daily basis. Lasso designs and manufactures proprietary patented support and compression apparel that provide joint stability and circulation improvement to advance how the body moves – great for activities like serving and dancing that require balance and quick movements. For more information on Lasso visit www.lassogear.com.
Shop The Bone Collector x Lasso Collection!
About Lasso
Founded in 2018, Lasso is a movement company, led by the mission to improve human movement in performance, prevention and recovery for everyone on a daily basis. Lasso designs and manufactures proprietary patented support and compression apparel that provide joint stability and circulation improvement to advance how the body moves. These products are used by athletes, fitness enthusiasts, trade professionals, recovering injured, and professional athletes - for training, performance, and rehabilitation. Lasso helps the modern athlete stay moving on any adventure they seek. Learn more at www.lassogear.com.
About Bone Collector
Larry “Bone Collector” Williams is recognized as one of the most iconic street ball basketball players of all time, earning his nickname for his ability to “break players’ ankles”. Named the most dangerous ball handler alive by SLAM magazine, and a top 5 all-time street-baller by Complex magazine, Bone Collector's talents are unmatched and continue to take him around the globe as an iconic athlete. Additionally, Bone Collector runs his own basketball clinics for aspiring youth players and consults with NBA and collegiate players eager to learn from one of the best. Learn more at https://bonecollector.store.
