Champ Bailey, NFL Legend and future Hall of Fame inductee, has joined Lasso (and its parent company BWHealth) as an investor, board member, and Head of Athlete Relations.
In his new role, Champ will grow engagement with current and retired professional athletes, while guiding Lasso's youth athletics outreach efforts.
"We're beyond humbled to have Champ involved with Lasso. We think it's a groundbreaking technology that every single person should have, and with Champ's help, we can really take things to the next level," said Partha Unnava, CEO of Lasso. "Champ embodies all of our values, and his career long focus on technique and fundamentals reflects our process as a company."
Currently, Lasso's athletic compression socks are used by hundreds of professional athletes in offseason training and in-game. Lasso plans to release a compression knee sleeve and a compression arm sleeve in the summer of 2019.
"I'm excited to be involved with Lasso," said Champ Bailey. "I tell everybody that it starts with the basics: Build your game and life from the feet up. Lasso gives people support when and where they need it. It's great that I can help people get the most out of their performance."