Los Angeles, Calif.
October 5, 2020
Lasso, a compression based apparel brand that supports a high performance lifestyle, is proud to announce its new partnership with The Basketball Doctors, a group of medical and training professionals focused on optimizing movement and the skills necessary to play competitive, recreational, or professional basketball at a high level. Lasso will now be the Official Sock Partner of The Basketball Doctors and improve the performance and recovery of their clients so they can #StayMoving.
Headquartered in Southern California, The Basketball Doctors are a team of physical therapists whose goal is to empower the basketball community with evidence-based information relevant to injuries, rehabilitation, and injury prevention, as well as, optimizing movement to enhance performance of athletes at all skill levels. Founded by avid basketball players, Dr. Gabriel Ignacio and Dr. Marco Lopez, who both share a passion for healthcare, movement, biomechanics, and basketball, TBD provide information, care, and training for the basketball community. The Basketball Doctors goal is to make a positive impact on the game they love by helping and collaborating with anyone involved in the basketball community to meet a common goal of helping improve the way you play the game.
"We are thrilled to partner with The Basketball Doctors. We both share a strong passion for the game of basketball and the core values surrounding human movement optimization and recovery," said Partha Unnava, founder and CEO of Lasso. "Our socks fit perfectly with their training and recovery philosophy - that everything is built from the ground up. I started this company after I broke my ankle playing basketball, so I'm excited to help others who are going through what I went through to #StayMoving."
Lasso and The Basketball Doctors will be working together to integrate the Lasso Sock 2.0 product line into their regular training and recovery regiment to help their players improve their game from the floor up. Both groups are committed to maximizing performance, reducing injuries and accelerating recovery time, so players can play at their best for longer.
"We are excited to partner with Lasso Socks to provide the best performance socks to our athletes," said co founder Dr. Marco Lopez PT, DPT, CSCS. "We believe that everything comes from the ground up, therefore every athlete must have the proper footwear to perform and recover their best."
About Lasso
Founded in 2018, Lasso is a movement company, led by the mission to improve human movement in performance, prevention and recovery for everyone on a daily basis. Lasso designs and manufactures proprietary patented support and compression garments that provide joint stability and circulation improvement to advance how the body moves. These products are used by outdoor enthusiasts, athletes, fitness enthusiasts, trade professionals, recovering injured, and professional athletes - for training, performance, and rehabilitation. Lasso helps the modern athlete stay moving on any adventure they seek. Learn more at www.lassogear.com.
About The Basketball Doctors
The Basketball Doctors are a team of physical therapists whose goal is to empower the basketball community with evidence-informed information relevant to injuries, rehabilitation, and injury prevention, as well as, optimizing movement to enhance performance of athletes at all skill levels. Learn more at www.thebasketballdoctors.com.